2024
The Beginning
It all began with Diogo Graça, a marketing student fascinated by e-commerce. Surrounded by shelves of skincare products at the pharmacy where he worked, he saw how skincare could be overwhelming. This inspired him to create a simpler, more intuitive solution to help people find the right products.
Diogo Graça
When it came time to build his own skincare routine, Diogo realized how overwhelming it could be. So many products, each promising miracles for different skin types. Navigating through them felt like solving a puzzle. Which products actually worked well together? The sheer number of options made it difficult to make a decision.
The Solution
That’s when Diogo had an idea: what if skincare could be simplified?
Together with a team of specialist pharmacists, he developed complete Kits designed to remove all the guesswork from skincare. Each Kit is carefully curated to ensure the products are compatible and effective for every skin type
The Birth of Fandle.
And that’s how Fandle was born: a blend of “Farma” (pharmacy) and “Bundle” (complete set).
The mission: to bring all the essentials together in one simple, effective solution.
More than just a skincare store.
Fandle needed personality.
So Diogo created a mascot an adorable yet bold character that represents Fandle’s approach to beauty: easy, fun, and made for everyone.
